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Branding Guidelines

The SEA DREAM brand represents our commitment to advancing research excellence, mentorship, collaboration, and health equity across Southeast Asia. These guidelines provide approved logos, colors, typography, and visual assets to help partners, applicants, grantees, and media organisations accurately represent the SEA DREAM programme.

Logo

The SEA DREAM logo is the primary visual representation of our programme and should be used consistently across all communications, publications, presentations, and promotional materials. The approved logo versions provided below help ensure a clear, professional, and recognizable identity across all platforms and audiences.

Logo usage arrow

Fonts

SEA DREAM's typography is designed to be clear, professional, and accessible. Using the approved fonts and text hierarchy helps maintain a consistent look and feel across websites, reports, presentations, promotional materials, and other communications.

Headline

Roboto
Modern and structured, giving headlines a clear confident tone.

Sub-head

Source Sans
Friendly and open, guiding readers smoothly through subheadings.

Body

Aptos
Rounded and highly legible, making body text comfortable to read.

Download SEA DREAM Fonts (Zipped File)

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Colours

The SEA DREAM colour palette reflects our commitment to research excellence, collaboration, innovation, and sustainable impact across Southeast Asia. Consistent use of these colours strengthens brand recognition and creates a cohesive visual experience across digital and print materials.

Sea Green
Primary

Hex: #1A906C
RGB: 26, 144, 108
C: 82%

M: 0%
Y: 25%
K: 44%

Carmine Red
Primary

Hex: #A21E22
RGB: 162, 30, 34
C: 0%
M: 81%
Y: 79%
K: 36%

Soft Mint
Supporting

Hex: #A3D6C1
RGB: 163, 214, 193
C: 24%
M: 0%
Y: 10%
K: 16%

Dust Storm
Supporting

Hex: #DBC0C3
RGB: 219, 192, 195
C: 0%
M: 12%
Y: 11%
K: 14%

Charcoal Gray
Neutral

Hex: #333333
RGB: 51, 51, 51
C: 0%
M: 0%
Y: 0%
K: 80%

Cultured Gray 
Neutral

Hex: #F5F5F5
RGB: 245, 245, 245
C: 0%
M: 0%
Y: 0%
K: 4%

Test

French Gray
Neutral

Hex: #B0B8C1
RGB: 176, 184, 193
C: 9%
M: 4%
Y: 0%
K: 24%

Indigo Dye
Accent

Hex: #264E70
RGB: 38, 78, 112
C: 66%
M: 30%
Y: 0%
K: 56%

Royal Purple
Accent

Hex: #5A3E85
RGB: 90, 62, 133
C: 32%
M: 62%
Y: 0%
K: 48%

Burnt Sienna
Accent

Hex: #C76941
RGB: 199, 105, 65
C: 0%
M: 47%
Y: 67%
K: 22%

Gold Ochre 
Accent

Hex: #C59F35
RGB: 197, 159, 5
C: 0%
M: 19%
Y: 73%
K: 23%

Maya Blue
Accent

Hex: #5FA8D3
RGB: 95, 168, 211
C: 55%
M: 20%
Y: 0%
K: 17%

Lavender Gray 
Accent

Hex: #9C8FC1
RGB: 156, 143, 193
C: 19%
M: 26%
Y: 0%
K: 24%

Dusty peach
Accent

Hex: #D3AC88
RGB: 211, 172, 136
C: 0%
M: 18%
Y: 36%
K: 17%

Soft Butter Yellow
Accent

Hex: #E2D381
RGB: 226, 211, 129
C: 0%
M: 7%
Y: 43%
K: 11%

Brand Applications

The SEA DREAM visual identity should be applied consistently across all official communications and materials, including but not limited to:

  • Websites – Project websites, project websites, landing pages, web portals, and digital platforms.
  • Presentations – PowerPoint presentations, webinars, conference presentations, training materials, and briefing decks.
  • Printed Materials – Reports, brochures, fact sheets, posters, banners, publications, stationery, and other printed documents.
  • Promotional Content – Social media graphics, campaign and dissemination materials, event collateral, videos, and marketing materials.

All applications must comply with the logo usage, colour palette, and typography outlined in these guidelines.

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